Companies that last are built on habits, not heroes.
The Built-to-Last Playbook follows twelve founder-led companies through the moment their original playbook stopped working — and shows what the survivors did differently.
Each chapter ends with a one-page checklist, so the book is as useful in the boardroom as it is on the train.
- How three family businesses handed over without losing their culture
- Why the best operators cut their KPI list in half
- The quarterly ritual that kept a 400-person company aligned
Written by the Corwell partners who advised most of the companies in the book.




Great case studies. A couple of chapters drag a little, but the checklists make up for it.
I keep the chapter checklists in my notebook. Practical, honest and refreshingly short on theory.
Finally a business book with real numbers in it. The family-business chapters are worth the price on their own.