Finding out late from the customer.
Brightway Logistics ran 1,100 trucks with no live location data. Dispatchers phoned drivers to check progress, and most late deliveries were first reported by the customer.
- 1,100trucks with no live location data
- 91%on-time delivery rate
- 2,400dispatcher calls to drivers every day
Two of Brightway’s largest grocery customers had added late-delivery penalties to their contracts. A previous telematics trial had collected plenty of data, but nobody in dispatch used it.
The goal was not more data — it was fewer surprises, and earlier warnings that dispatchers could act on.
From data to early warnings.
We worked from Brightway's Birmingham dispatch office, building each step with the people who would use it on the night shift.
- 01
Connect the fleet
Telematics went into all 1,100 trucks in ten weeks, scheduled around routes so no vehicle left service for more than two hours.
- 02
Predict delays
A model using traffic, depot queues and weather now flags late arrivals an average of 70 minutes before they happen.
- 03
Act on alerts
A new control room handles alerts in priority order and sends customers automatic updates when an arrival time changes.