Market-entry strategy for DACH and the Nordics
Vertexa's board had eight European markets on its list and one costly failure behind it. We helped the team choose three, design the entry model and open all of them in nine months.
Strategy
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Reinventing the guest experience and revenue-management model for a 42-property boutique hotel group across North America and Southern Europe
Lumen Ridge priced 42 hotels with 42 spreadsheets and was trailing its competitors on RevPAR. We centralized revenue management, redesigned the guest stay and lifted RevPAR by 18%.