Market Expansion

Overview

Pick the right door. Then walk through it.

Most expansion plans overestimate demand and underestimate the cost of getting in. We test both before you commit a budget, and we stay until the first customers sign.

We start by ranking candidate countries and segments on size, growth, competitive intensity and fit with what you already do well. Then we test the top two on the ground — with buyer interviews, regulator checks and real price points.

You get a go or no-go decision, a chosen entry mode and a launch plan with named partners, a first-year budget and the hires you need.

Typical triggers

Your home market is maturing and growth has slowed below 5% a year
A large customer asks you to follow them into a new region
Investors expect an international story in the next funding round

What’s included

From shortlist to first signed contract.

Market attractiveness ranking Up to 12 countries or segments scored on size, growth, margins and access.
Demand validation 30–50 interviews with target buyers to confirm need, budget and buying process.
Entry-mode analysis Export, partner, acquisition or own subsidiary — compared on cost, speed and risk.
Regulatory and tax scan Licensing, labor, tariff and transfer-pricing rules checked with local counsel.
Partner and distributor shortlist Three to five vetted partners per market, with introductions made by us.
Pricing and go-to-market plan Local price points, channel mix and the first 50 target accounts.
Business case Five-year P&L, break-even point and the investment needed to get there.
Launch playbook A 180-day plan with hires, milestones and a weekly tracking sheet.

Our process

Four stages, one clear decision.

Screen
Weeks 1–3

We score candidate markets on hard data and narrow the list to the two or three worth testing.
Deliverable: Market ranking
Validate
Weeks 4–7

Buyer interviews, competitor pricing and regulatory checks in each shortlisted market.
Deliverable: Demand & regulation report
Design entry
Weeks 8–10

We compare entry modes, model the economics and select partners with you.
Deliverable: Business case & entry plan
Launch
Weeks 11–14

Partner agreements, first hires and the first sales conversations, run alongside your team.
Deliverable: 180-day launch playbook

Engagement options

Scoped per market, fixed per stage.

Market Scan

Ranks your options and tells you where not to go.

$32,000 fixed · 5 weeks

Up to 12 markets screened
Top-3 deep dives
Go or no-go memo

Choose Market Scan

Most chosen

Market Entry

The full program for one new country or segment.

$74,000 fixed · 12–14 weeks

Everything in Scan
Partner shortlist & intros
Business case & launch plan

Choose Market Entry

Launch Support

A senior consultant on the ground through launch.

$11,000 per month · 4 months min.

Weekly launch reviews
Partner management
Hiring support

Choose Launch Support

Each additional market in Market Entry adds $28,000. Prices exclude VAT, travel and local legal fees.

FAQ

Before you cross the border.

Which regions do you cover?

We run expansion work from New York, London, Singapore and Berlin, and add vetted local experts in markets where we have no office. Most projects cover North America, Europe or Southeast Asia.

Can you tell us not to expand?

Yes, and about one in four scans ends that way. A clear no-go saves far more than our fee, and the analysis usually points to a better use of the budget.

Do you help with hiring a country manager?

We write the role profile, map candidates through our network and join the final interviews. The hire itself stays with you or your search firm.

How do you work with our legal and tax advisors?

We frame the questions and share our findings with them early. Local counsel confirms every regulatory point before it goes into the business case.

Request a proposal

Tell us which market you have in mind.

Send us the regions you are considering and we reply within one business day with a scope and a fixed fee. Fields marked with * are required.

New markets, entered with evidence, not hope.